Global online payment strategy for the Airline industry.

Alternative payment methods and conversion rates.

March 2010 - Credit cards are the predominant payment method for air travel – yet they are the highest cost method. Without equivocation, the importance of credit cards will remain for the foreseeable future; however, throughout this analysis, we will try to demonstrate how an effective payment portfolio strategy can further reduce distribution costs while increasing consumer satisfaction and thereby conversion rates on an airline‟s direct sales website.