Digital Content

Forrester research estimates a 19 percent year-over-year growth rate, from $95.7 billion in 2003 to $229.9 billion in 2008 in the United States.

Digital content is an emerging industry that has evolved significantly due of the advancement of internet connection speeds.

Digital content includes software, digital audio and video that is delivered by online broadcasting or available as downloadable content. In addition, it can include video, audio, or software applications on demand, as well as images or information that is available by download or distribution in electronic media format.

Payment Challenges

• Varied Age Grouped and Security Concerns
  Digital content consumers are a varied group consisting of many different ages and physical locations. Consumers may be too young to own a credit card and will need an alternative method to pay for their desired content purchases. Other consumers may be too worried about fraud and security to feel comfortable using their credit card online. With only 55.5% of Europeans under the age of 34 owning a credit card, it is apparent that offering multiple payment methods is a must.
• Cost Models
  Digital content purchases can vary greatly in cost models.  Some consumers can download one single mp3 track or a full software suite, or alternatively, can subscribe on a recurring basis to a year of online video broadcasting. Therefore it is a continuous challenge to offer the proper payment methods to the consumers based on the digital content cost model.

Benefits of the GlobalCollect Solution

GlobalCollect has addressed the specific challenges that are presented within the digital content industry.  

• Offering alternatives to credit cards such as prepaid cards/vouchers, cash payments, and eWallets addresses many of the challenges faced by consumers who do not have a credit card or are too young to own a card.
• Providing online direct debit, real-time bank transfer, and bank transfer for consumers who have a bank account but are concerned with payment security.
• Micro payment solutions as an alternative to credit card payments addresses the varying cost models of digital content providers.

Utilizing GlobalCollect's expertise will provide you with the perfect partner to develop your payment strategy combined with an advanced use of DRM (Digital Rights Management). You will be able to address all of your consumer's preferred payment needs while keeping your content secure at the same time.

Experience Matters

GlobalCollect's expertise in the world of Electronic Software Distribution (ESD) in addition to Music and Video stores online provides you with the tools needed to develop and deploy an organized, secure, and cost effective payment strategy. Implementing a successful payment strategy with GlobalCollect will increase conversion rates, reduce costs and eliminate many of the risks associated with fraud, charge backs, and reversals.