Developing countries offer eCommerce merchants a great opportunity to grow their businesses. Aided by the growth in mobile internet penetration, eCommerce in regions like South America and Eastern Europe is growing by 20% annually, and is expected to continue growing at such rates through 2020*. According to a World Trade Organization 2013 report, “next-generation technologies and devices will increase usage of advanced mobile services, which in turn will open up many new, eCommerce business opportunities in developing countries.” 

9 June 2014 - If you’re an online merchant looking to expand and grow your business, BRIC countries offer a great opportunity to increase your online sales. IDC predicts that the buying power and connectivity of Brazil, Russia, India and China will overtake developed markets before the end of this year and will continue to grow through 2020. This rapid growth translates into increased sales for merchants investing in these markets.

Global consumers in BRIC countries give retailers one shot at developing a successful buying experience with them. Furthermore, a bad experience from the consumer could kill a brand.

Where can retailers make the first impact? Checkout.

The top two reasons for abandonment at the checkout are uncertain conditions (32%) and no preferred payment method (30%).