Whether you are an established brick and mortar merchant looking to expand on-line or a business launching a new product line or service, setting up a web shop is a great step with lots of revenue potential.

3 June 2014 - It’s a great time to be an online merchant. Consumers are showing greater confidence and a growing preference for buying online. Globally online spending is experiencing double digit growth in major categories like retail and travel. But increasing competition, rapid market changes, and finicky consumers create challenges for online merchants.

If you’re an online merchant, you need to continuously look for ways to grow your revenue. Here are 7 indicators that can help you determine how well you are optimizing your sales opportunities.

Global consumers in BRIC countries give retailers one shot at developing a successful buying experience with them. Furthermore, a bad experience from the consumer could kill a brand.

Where can retailers make the first impact? Checkout.

The top two reasons for abandonment at the checkout are uncertain conditions (32%) and no preferred payment method (30%).