One of the most frequent stumbling blocks for Free to Play (F2P) games is the effective monetization of their player base. Effectively achieving this goal requires developers and publishers are cognizant of three primary factors:

- Knowledge of their customer base
- Offering alternative payments solutions
- Streamlined in-game payments

The most important factor determining the success of F2P and MMO (massive multiplayer online) monetization is knowledge of

Global consumers in BRIC countries give retailers one shot at developing a successful buying experience with them. Furthermore, a bad experience from the consumer could kill a brand.

Where can retailers make the first impact? Checkout.

The top two reasons for abandonment at the checkout are uncertain conditions (32%) and no preferred payment method (30%).

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