New cutting-edge report, jointly produced with Newzoo, delivers deep insight and actionable intelligence into the LATAM Games Market
Amsterdam, the Netherlands – 13 August, 2014 – GlobalCollect, the world’s most knowledgeable payment service provider, today announced the publication of a new report: "The Changing Payment Landscape in LATAM: Payments, Intelligence and Trends". The original research is based on exclusive video game transaction data from GlobalCollect’s Elevate analytics platform, and core intelligence from international gaming market research firm Newzoo, with a special focus on the unique payment landscape in LATAM.
This third report in the 'GlobalCollect Video Gaming Payments: Knowledge Series' is a deep look into the distinct trends shaping the fast-growing Latin America region. Key takeaways include:
- The LATAM Region will experience a 14% YoY growth in video game revenues by end 2014, dwarfing both the EMEA (12%) and North America (1%). This makes LATAM the second most rapidly growing games market in the world, exceeded only by APAC region (15%)
- Brazil and Mexico account for the biggest share of total LATAM 2014 revenues, with Brazil generating $1.38 BN and Mexico $1.0 BN
- Brazil & Argentina are the most challenging markets from a payments point of view with strict laws about taxation and repatriation of funds
- Authorization rates for cross-border commerce are much lower than for local acquiring, though local acquiring has drawbacks such as higher start-up costs & overhead
- Brazil, Mexico and Argentina contribute the biggest portion of online game transactions in LATAM, especially in the MMORPG segment
- Ecuador and Venezuela, while possessing relatively low transaction numbers compared to countries like Brazil and Mexico, are the countries with the highest LATAM 2014 Fraud Ratios
GlobalCollect has offices in Argentina and Brazil, and offers deep regional and gaming-specific payments expertise across LATAM. GlobalCollect’s Sub1 is the region’s leading payments gateway, providing access to more than 50 local payment methods and more than12 local acquirers across the region.
Peter Warman, CEO of Newzoo: “Through our ongoing collaboration with GlobalCollect, we aim to produce actionable and indispensable insights for all companies involved in the global games industry. Latin America is one of the fastest growing gaming regions in the world in terms of revenues and players, and must be an integral part of any game companies global strategy going forward. This report aims to provide a deep understanding of this unique market, combining insights from GlobalCollect & Newzoo to arm game companies with the knowledge they need to succeed.”
“We’re seeing a lot of interest in LATAM from gaming companies, and it’s clear that there’s a strong demand for gaming-specific market intelligence and insights about the region,” said Matias Fainbrum, General Manager for Latin America at GlobalCollect. “LATAM is the second-fastest growing region in the world for video games, but it takes local knowledge to really be successful here. Our Elevate BI solution provides us with detailed analysis and insights into local payment issues and opportunities for gaming companies. By partnering with Newzoo, we can combine that with their industry leading market research to provide video game companies looking to expand into LATAM with an introduction into the challenges and opportunities of doing business in the region.”
The free report can be downloaded from the GlobalCollect website: http://www.globalcollect.com/changing-payment-landscape-in-latin-america
GlobalCollect is the most knowledgeable global Payment Service Provider in the world, processing international eCommerce payments for more than 600 of the world’s most recognized eCommerce brands in the digital goods and services, travel, retail and video gaming industries, among many others.
With two decades of payments experience, we enable our clients to efficiently and securely accept payments from more than 170 countries in more than 150 currencies. We offer in excess of 150 local payment methods, including all major credit cards, debit cards and alternative payment methods, giving unparalleled coverage throughout all global regions. Our robust and redundant systems guarantee our customers high availability and reliability. GlobalCollect’s business intelligence tools, Managed Fraud Services and more than 400 payments experts help our clients elevate their payment strategies to become a strategic asset to their companies.
Headquartered in Amsterdam, GlobalCollect has regional offices in North America, Asia Pacific, and Latin America focused on bringing local presence with global reach and services to our clients. For more information please visit: http://www.globalcollect.com and follow us on: http://www.linkedin.com/company/globalcollect, http://www.twitter.com/Global_Collect and http://www.facebook.com/globalcollect.
Newzoo is an international market research company focused purely on the games industry. Newzoo provides the most comprehesive independent market data across all game platforms, regions and business models. Our combination of primary consumer research, transactional data and financial analysis gives us a deep understanding of the global games market and ensures we are always ahead of traditional research companies. Newzoo’s clients include King, Valve, Dreamworks, Logitech, Nvidia, Wargaming, EA, Microsoft and Wizards of the Coast.
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