The Newzoo 2011 National Gamers Surveys, sponsored by GlobalCollect, the world's premier payment service provider of local e-payments, show that online and mobile spending on games passes 50% mark of total consumer spending in the US and Europe
Amsterdam, The Netherlands – New and unprecedented results from Newzoo’s 2011 National Gamers Surveys involving more than 20,000 respondents in Brazil, Russia, Mexico, Spain, the US, and key EU countries reveal insights into gamers’ behavior and spending in countries perceived as low-priority markets for years. The uptake of online and mobile gaming has pushed the number of players and “payers” to a level comparable to major European markets. The number of people actively playing games ranges from 16 million in Mexico to 35 million in Brazil to 38 million in Russia. Equivalent to Western countries, an average of 50% of these consumers actually spend money on games. The research, sponsored exclusively by GlobalCollect, also revealed that more than two-thirds of the total game budget was spent online. For the first time, spending on online, downloaded, and mobile games has passed total retail boxed sales in Western countries.