GlobalCollect Educates Payment Industry Professionals on Monetizing Online Gaming Platforms

At a recent Vendorcom event, Stuart Mann from GlobalCollect gives an expert overview of the video gaming industry while focusing on the varying payment habits of its community

Amsterdam, The Netherlands – Stuart Mann, Business Development Manager EMEA, Online Video Gaming at GlobalCollect, presented insights and findings on online gaming trends at Vendorcom’s recent eCommerce Special Interest Group (SIG) event in London. During his session, Mr. Mann gave a detailed overview of the various online video gaming genres before delving into best practice payment strategies to turn players into payers.
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Gap Closing Between Emerging and Western Online and Mobile Games’ Markets

The Newzoo 2011 National Gamers Surveys, sponsored by GlobalCollect, the world's premier payment service provider of local e-payments, show that online and mobile spending on games passes 50% mark of total consumer spending in the US and Europe

Amsterdam, The Netherlands – New and unprecedented results from Newzoo’s 2011 National Gamers Surveys involving more than 20,000 respondents in Brazil, Russia, Mexico, Spain, the US, and key EU countries reveal insights into gamers’ behavior and spending in countries perceived as low-priority markets for years. The uptake of online and mobile gaming has pushed the number of players and “payers” to a level comparable to major European markets. The number of people actively playing games ranges from 16 million in Mexico to 35 million in Brazil to 38 million in Russia. Equivalent to Western countries, an average of 50% of these consumers actually spend money on games. The research, sponsored exclusively by GlobalCollect, also revealed that more than two-thirds of the total game budget was spent online. For the first time, spending on online, downloaded, and mobile games has passed total retail boxed sales in Western countries.
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