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Case Study - International Herald Tribune

iht 'GlobalCollect’s customer friendly invoicing service greatly contributed to increase the International Herald Tribune subscription renewal response rate. Customers do appreciate being able to pay in the currency and payment method of their choice!'' Kevin Hickman, Consumer Marketing Manager International Herald Tribune   

About International herald Tribune

The International Herald Tribune, with headquarters in Paris, is the world's largest general interest English-language newspaper, with an international readership in 185 countries throughout Europe, Asia, the Middle East, Africa and the Americas. It is printed at 23 sites around the world. The IHT has a Monday-Saturday circulation of 264,000 copies and is available at 30,000 newsstands around the world.

Why GlobalCollect?

With a widely spread geographical base of readers, the International Herald Tribune needed to give its customers the option of paying for their subscription in many different currencies and many different local payment methods. GlobalCollects invoice collect service enables the printing and postage of customer friendly invoices all around the world. A huge banking network offering consumers to pay in their local currencies in the way they prefer.

The InvoiceCollect contributed to increase the International Herald Tribune subscription renewal response rate by 3%, and significantly reduced the administrative work

GlobalCollect Solutions

  • InvoiceCollect service
  • Local printing and postage of invoices from different locations in Europe, Asia and America.
  • A huge banking network

Contact

International Herald Tribune

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