The GlobalCollect blog is designed for online merchants. We provide information and help you gain insight related to eCommerce in order to help grow your online business worldwide.

Free To Play Monetization and Player Conversion in Video Gaming

One of the most frequent stumbling blocks for Free to Play (F2P) games is the effective monetization of their player base. Effectively achieving this goal requires developers and publishers are cognizant of three primary factors:

- Knowledge of their customer base
- Offering alternative payments solutions
- Streamlined in-game payments

The most important factor determining the success of F2P and MMO (massive multiplayer online) monetization is knowledge of

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